Over the last few years, video has become king of content. Everywhere you turn companies are finding new ways to make their products pop, including attracting product videos.

Remember way back when – you know, like ii years ago – when products only had a agglomeration of pictures? Those days are history.

Using videos to market your production and brand is a great move. People engage with video hands and information technology evokes powerful responses. Call back nigh how many times a sweet YouTube video has made y'all tear up or a Goggle box ad has convinced you to buy a product.

An Animoto survey plant that 96 percent of consumers find video helpful when making purchases, with 73 percentage saying they're more likely to buy an item afterward watching a video explaining the product. Pretty compelling stuff.

Product videos can be used in advertizement, across social media channels, on your production pages, and linked to from emails. They're an opportunity to grab the attending of potential buyers and requite them another reason to trust and choose your production over others.

Videos used to be hard to make without a skilled team and specialist equipment. Today we have access to all the tools nosotros demand thanks to smartphones and gratuitous video editing programs. These tools, combined with some time and effort, tin can produce amazing results that will drag your store and brand to the next level.

Making product videos tin experience daunting, and then to help you accept your kickoff steps I've prepared this guide to take you through the process of making brusk, simple, and snappy videos that volition capture attention.

Permit'due south get started.

Post Contents

  • Cull a Format and Approach for Your Production Video
    • Where is this Product Video Going? What is its Purpose?
    • What Practise You Desire this Video to Look Like?
  • What Style of Video are You Aiming For?
    • Write Down the Programme for Your Production Video
    • Quick Tips:
  • Choose Your Editing Software or App
    • Mobile: Quik
    • Mac: iMovie
    • Windows/Linux/Mac: OpenShot
  • Example 1: Creating a Unproblematic Video Ad
  • Instance 2: Creating a Production Video
  • Start Filming Your Own Product Videos
  • Desire to Larn More?

Choose a Format and Approach for Your Product Video

iphone screen with social media apps

Earlier yous start yelling "action" at that place are a few things you should retrieve virtually to help you become the about from your videos

Where is this Product Video Going? What is its Purpose?

Where do imagine you're going to utilize the video you lot're making and who is going to exist watching? You lot might have multiple uses for your product video, simply picking the most of import place or platform volition help shape how it's constructed.

Recall about where in the customer journey your viewer will exist. If they're watching a video on Facebook or Instagram they probably don't know your make. Even so, if they're watching on your website they're likely interested in your product and are considering whether or not to buy it. So, rather than using the same video for ads and production page, make different ones that entreatment to the different stages.

Do yous want to brand a video specifically for advertising and sensation? Highlight your brand and products, and be captivating. Will it appear on a product page? Be sure to show off all your item's features and how useful information technology is.

What Do You Desire this Video to Look Similar?

Spend some fourth dimension forming a clear idea of what your final result should look like. You'll want to keep things consistent, sticking with 1 theme and not overloading your video so it feels disjointed.

Detect inspiration from competitors and other brands. Browse social media or check websites to see what they've created. Appoint with the ads that appear on your Facebook or Instagram feed then the algorithms volition evidence you more advertizing – it'southward all market place research.

Take a sense of who would purchase your product, how they might live, and where they might get. Videos that show sure environments or lifestyles can encourage people who value those things to purchase your product. For example, someone ownership yoga pants might live an active lifestyle and savour being outdoors. Showing this in your advertizing volition demonstrate how your yoga pants are the perfect fit for them.

What Style of Video are You Aiming For?

While shooting an all-out narrative-driven, emotional video might be higher up your current skill set (and mine!), decide on a style that you remember you'll be able to nail. Here are a few quick ideas:

  • Images stitched together into a video . A really simple concept but once you add music or text the overall effect is bang-up. A good idea for quick ads or social posts
  • Curt, looping videos. A lot like an Instagram Boomerang or GIF, these snappy piddling numbers let you capture a handful of seconds. You could fifty-fifty echo the GIFs a number of times, creating a video that solely consists of the sam few seconds repeated .
  • A scrolling screen capture. Got a long product page? Record your screen as you scroll down your products, crop out unneeded parts of the screen, add together some text and boom, your ad is done.
  • Demonstration video. Testify off what your production looks similar in the existent world. Perfect for production pages , these don't need to be long but they should give customers an idea of what your production looks like and whatever features information technology has.
  • Review videos. These are keen for social media and building trust in your production and brand. Movie yourself (or someone else) reviewing or unboxing your product. Highlight both the practiced and bad features (though preferably more than good than bad!) – it will help make the video believable and let customers make an informed choice.Write Down the Plan for Your Product Video

Write Down the Plan for Your Product Video

The terminal thing you lot want to do is swoop into filming without a game plan. Scripting, sketching, or storyboarding the programme for your video is a smart move, and then yous can properly gear up where and how you lot want the shots to look. If yous don't do this, at least take a strong idea in heed of what you desire the finished product to look like.

You should also decide on a location that suits your video and product, taking into account things similar lighting and ease of filming in that detail place.

A few simple ideas for first time video making could be the floor, a table, or against a wall. For a more urban look effort a crosswalk, a busy street, or a metro station. And, if you're aiming for an outdoors vibe, head to the local park, your own backyard, or a local lake or embankment.

While the setting is important, avoid anything that will distract from your product. The terminal thing you desire is that adorable dog at the park stealing the evidence.

Quick Tips:

  • Use a tripod. Go along your shots steady and looking professional with a tripod. If you don't have i at least find a way to steady your camera and so there's no movement (I used a stack of books).
  • Don't utilise your phone's zoom characteristic. Phone cameras tend to apply digital zoom which makes everything grainy. Instead, just move closer to go along your shots looking crisp.
  • Think before shooting vertically. Generally, you lot should try and film your video horizontally – you can e'er edit your video after but you can't undo vertical filming. However, if vertical images or footage is what your video calls for, go for it.
  • Be mindful of lighting. You don't need fancy lighting to shoot a video but be certain not to motion-picture show looking straight towards the sun or a bright window, as your subject area volition stop up a silhouette. Instead, effort to movie with your subjects facing the calorie-free source.
  • If you're including audio, use a microphone or second telephone. Rather than using one phone to both film and tape audio, set upwards a microphone or second phone closer to your subjects to capture loftier quality audio (the voice memo role works well). And so, sync the audio and visual together during editing.

Cull Your Editing Software or App

GoPro Quik App

And then, you've got a agglomeration of pictures and videos – now y'all demand to stitch it all into one video. Luckily in that location are a lot of complimentary and easy-to-utilise video editing programs and apps to help you lot out. If you're new to editing, endeavor to find a plan that has tutorials online and then you can find help if y'all go stuck.

Here are a few that might piece of work, depending on what you lot're editing with:

Mobile: Quik

Made by GoPro, this free app takes videos and images in your telephone'southward gallery and automatically edits them into a video – perfect if y'all demand a video apace. It also allows you to manually edit what information technology created so you can be sure information technology matches the look yous're going for.

Mac: iMovie

Complimentary to all mac users, iMovie keeps things elementary, making it easy for beginner editors. Plus, in that location are plenty of iMovie tutorials online to help y'all if you get stuck.

Windows/Linux/Mac: OpenShot

This open source editor is bachelor for free, regardless of operating system. It's simple to utilize but still powerful plenty to produce quality videos you lot'll exist happy to show off.

Example 1: Creating a Unproblematic Video Advertizing

Editing a product video in imovie I decided to create a simple Instagram Story ad for a picket with a cat-shaped face. I wanted to make the video in a style I'd seen other brands use, editing multiple images together into a video and setting it to popular-y music.

Offset, I planned the images I wanted to use. Instagram Story ads tin be up to xv seconds long – I didn't desire mine to be that long, just I did desire to be sure I had enough potential images.

I wanted photos that would show my production, the unlike colors bachelor, and how it looked when worn. I also decided to include a couple of pictures of cats for proficient measure, because I didn't have a cat model on hand, I chose some free stock images

cat watches Next, I chose music that I thought would accommodate my video on BenSound. This is a neat tool that lets you apply music without buying a licence. When y'all download a song on BenSound it will tell the conditions of employ for the song.

Using iMovie, I started to edit the video, importing the sound and 13 of the best pictures I took – plus those of the cats and a title menu I made in Canva. I trimmed the length of the paradigm to effort and fit with the shell of the music – around 0.v seconds for most.

I added a title menu to the end of the video so the brand name and logo is the last thing viewers encounter. Because this video is for Instagram Stories, the brand'south name and logo will appear in the top left corner, so I decided not to add this anywhere else except the terminal frame.

Afterward I downloaded the finished iMovie video, I used Kapwing to resize the video for Instagram Stories (though, you tin can't tell that in the YouTube version below).

Here'south the final issue:

It'southward aught fancy and could be more polished, but information technology shows my product, information technology'southward a bit fun, and it didn't have long to create. All in all, creating the video took around an hour and a half from commencement to terminate, and that included watching a couple of iMovie tutorials.

Instance 2: Creating a Product Video

product video on web and mobile Adding a video to your product pages is a nifty manner to showcase your product and give potential customers their best risk to see what the item looks like in existent life. Considering of this, I wanted to add together a video to my product pages for a fanny pack store.

I thought about what a customer watching this video would want to know and settled on a video of someone interacting with the handbag and showing its features. I wanted to demonstrate the features of the fanny pack, how versatile it is, and its size. The video would help to dorsum up my written product clarification which would be straight higher up the video on the page.

When I shot my video I wanted to do it in a light, brilliant environment. I set up a camera facing a white wall and filmed all footage at the same fourth dimension to proceed the video looking consequent.

imovie editing product video footage Because I intended the video to be the final decision maker for buyers, information technology was important that it quickly informed them most the product and wasn't drawn out. When editing, I made sure to use footage that showed the features of the product and trimmed downwardly the excess. I kept some sections at regular speed but made others faster and then the video wasn't excessively long.

I likewise added in championship cards with details that I wanted to highlight. iMovie let me include text on title cards but I couldn't discover a way to insert my logo. Instead, I fabricated them in Google Slides, took a screenshot, and inserted them to the video every bit images. Hey, sometimes you've got to become creative and observe a workaround.

Unlike the Instagram video, this time I chose music that I didn't think would backbite from the video or plough buyers off.

Take a look at the finished production:

Again, I'yard not likely to win an Academy Accolade someday soon but I stuck to what I was capable of and the result is still a video that fits what I wanted. It clearly shows what the bag looks similar, its features, and how it looks when worn in different means – all details that customers want to know.

Start Filming Your Own Product Videos

Then there you lot take it, a step-by-stride guide to filming your own product videos for your make.

Feeling inspired? Expert – at present information technology's your turn!

Go out at that place and start filming. Don't be discouraged if information technology takes time to find what works or editing is hard, these are all things that get better with practice.

In fact, if you're anything like me there might exist a couple failed attempts earlier the final product but that'due south all role of the creative process, and then bask information technology.

If you've been motivated to make your own product videos past this article, or you have questions about how to get about it, permit me know in the comments below.

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